10 Signs You Need A Copywriter

3 minutes read

Copywriting is an essential strategy to grow sales and marketing for a brand in our digital age.

If you‘re still not sure about why you need a copywriter, then this article is for you.

Hiring a copywriter gives you more time to focus on other important aspects of your business, leaving you more room to be more productive. Let us look at the benefits of hiring a copywriter for your business or brand.

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Copywriting Stays At The Bottom Of Your To-Do List

You know what you want to say. But somehow, that new case study you’ve intended to write for weeks still sits at the bottom of your to-do list.

You Don’t Have Enough Sales And Leads

This is most likely because you aren’t producing enough content to drive your audience back to your site or to attract new leads. And most often, you have great content ideas, but just don’t have the time to implement these in writing.

You Are Not Connecting With The Right Prospects

Your brand’s voice needs to be consistent, clear, and further developed. A copywriter who works with you consistently, can achieve this strong voice for you.

Your Email Campaigns Are Not Producing Income

Are you making sales from your email marketing? If not, maybe you haven’t thought through the entire strategy, you aren’t speaking in the language of your audience, or you are just too busy to create newsletters to send to your email list at strategic points.

You Accept That You Don’t Enjoy Writing, Or It Doesn’t Come Naturally

It’s not a sin! You probably thrive on sales, HR or finance instead. We can’t all be experts at everything; that’s why you outsource website design, accountancy, recruitment and other business roles. So hire a specialist copywriter today and allow yourself more free time to focus on other important aspects of your business.

You Wish You Could Afford An In-House Copywriter

Do you often wish for the convenience of an in-house copywriter without the overhead when business isn’t so busy? What’s the solution? It’s obvious: hire a creative freelance copywriter when you need one or go through an agency to get more consistency.

Grammar Issues

Not everyone is skilled with grammar, spelling, and punctuation, and that’s okay. However, when you are writing a web content, you want to make sure every aspect of your copy is perfect for the big Google machine and reader. You will know if you are a strong writer or not and make sure you hire a copywriter if you are certain you wouldn’t be able to write quality contents.

Use A Copywriter To Get Social

Being social is yet another vital aspect to any online presence, and in this guide (please link to in-bound marketing), you can see just how important it is to your SEO.

You Don’t Have Time To Write And Develop All Your Wonderful Ideas

Your days are busy with client calls, networking, and everyday life. A copywriter can take the bulk of the writing for your business off your shoulders — so you can do what you do well — work with your clients!

Copywriters Can Help You Generate Organic Traffic And Bring In Sales

Organic traffic is something we would all prefer instead of needing to pay a lot for ads. While ads are still an important aspect of any online presence, generating organic traffic through content creation is still a sustainable way to reach new customers without spending a lot on ads. In fact, organic traffic can lead to quick sales and the increase in customer retention.

Closing Word

An experienced copywriter can help you create an almost perfect presence by creating engaging and epic contents that drive clicks and interaction with clients or potential customers.

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Giovanni O.C Olakunori

Giovanni Chinecherem Olakunle Olakunori(commonly known as Giovanni Olakunori) is an aspiring data scientist at heart, business developer and educator with a deep interest in ancient philosophy, healthy living, and developing economies. He’s the founder of LarnEdu, a community that inspires and supports lifelong learning especially in underdeveloped nations. He currently lives in the UK after living in 4 other countries across Europe and Africa. You can read more about him or follow him on Facebook, Instagram or Twitter to see his public posts about how much he loves hot Kenkey and Jolof rice.

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