4 Unusual BUT Unique Ways To Classify Innovations

3 minutes read

Innovations image _3Certain types of innovations are unique. They are not readily observed in the marketplace. They are not readily observed in organizations, and we will look at some of those.

By recognizing these types of innovations, you will empower yourself to understand the innovation process.

Therefore, in this article, we would examine 4 unusual but unique ways to classify innovations. Let us start with:

Market Pull Innovation:

What do we mean by Market Pull innovation?

By Market Pull we mean that the marketplace is suggesting there is a need or a problem that needs to be solved. Companies and organizations recognize this and then create an innovation to respond to that need, problem, or trouble that is in the in the marketplace.

In one sense, you could say that Market Pull Innovation is a creative response to the questions:

What is missing in the market place?

What can stop the pain we are feeling?

Etc.

shree bose pipper

Co-founded by Shree Bose piper is a toolbox for kids to start building electronics and playing with hardware technology through playing Minecraft challenges.

We will look at a second usual/unique innovation type, which is just the polar opposite of Market Pull innovation. It’s:

Technology-Push Innovation:

This type of innovation happens when a company or an organization has a technology breakthrough of some kind and then, uses that technology breakthrough to create an innovation. It then pushes that innovation out into the marketplace, regardless of whether or not they know customers or users will actually buy it or, or use it.

Therefore, technology-push innovation and market-pull innovation are really two ends of the spectrum.

You can observe technology-push innovations where they are- they hit the marketplace with a lot of splash and a lot of attention in the media. However, they do not go anywhere. Market-pull innovations are the ones that last and endure in the marketplace.

An example of technology-push innovation is the almighty Google glass. However, Google glass did not succeed.

Google glass image

Sergey Brin, co-founder of Google wearing Google glass.

A third idea here about a unique but unusual innovation type is what we would call:

Marketing Innovation:

Now if you are in the marketing world, you are in the advertising world, whereby this may be the only kind of innovation you look at. However, from a general management point of view, a marketing innovation is seen as rather unique.

Therefore, within the field of marketing management, one type of innovation would be a way in which you overcome a hurdle where people understand how good your product is, or how applicable it is to solve their problem.

An example of marketing innovation is web-based advertising. In other words, you are able to reach people in unique ways. This is typically, what makes marketing innovation unique.

Online vs Traditional Marketing costs image

Source: Seriouslysimplemarketing.com

Then we have what we call a:

Frugal Innovation:

This is a recent arrival on the scene of innovations, which makes you look at innovation from the perspective of:

How does it help the environment?

How does it help reduce the consumption of resources?

frugal innovation example _ solar energy image

This type of innovation is usually process-based within an organization. It enables the creation of both social and business results. It also enables the creation of value by doing more with less.

Therefore, it is driven by the recent awareness in the marketplace and the cost consciousness and environmentally awareness of customers and governments.

Conclusion

Recognizing unique types of innovation is a key to seeing what might be combined into a business-strategy. Therefore, after considering the familiar innovations, also consider the unique ones.

 

Subscribe now to get summarised alerts of new posts by email.

Giovanni O.C Olakunori

Giovanni Chinecherem Olakunle Olakunori(commonly known as Giovanni Olakunori) is an aspiring data scientist at heart, business developer and educator with a deep interest in ancient philosophy, healthy living, and developing economies. He’s the founder of LarnEdu, a community that inspires and supports lifelong learning especially in underdeveloped nations. He currently lives in the UK after living in 4 other countries across Europe and Africa. You can read more about him or follow him on Facebook, Instagram or Twitter to see his public posts about how much he loves hot Kenkey and Jolof rice.

1 Response

  1. Stone says:

    I learned something. Thanks!

Leave a Reply

Your email address will not be published. Required fields are marked *

1

Send this to a friend